Kate qualified as a lawyer in private practice in Oxford and began in motorsport working for Tom Walkinshaw at the TWR Group – a renowned automotive consultancy, racing group and owner of the Arrows Formula 1 Team.

In 2003, Kate was recruited by Bernie Ecclestone at Formula One Management where she worked in various commercial and legal capacities around, brand protection, brand licencing, partnerships, hospitality and CSR including the creation of the F1 in Schools programme – now the world’s biggest school aged STEM challenge.

In 2017, Kate was appointed Global Director of the Hospitality and Experiences division, where she set out to re-invent high end hospitality in Formula 1 including new initiatives such as the hugely successful ‘F1 Experiences’ concept.

Kate left Formula 1 in 2021 and set up New Quebec Advisory where she works with existing and new sponsors, suppliers and investors across sport.

Kate is most proud to have helped found (and is Main Board Advisor to) More Than Equal; a game changing not for profit organisation founded by David Coulthard and Karel Komarek and whose purpose is to find and develop the first female Formula 1 World Champion.

She is also Deputy Chair (Europe) for the Sport Integrity Global Alliance.

She is also Deputy Chair (Europe) for the Sport Integrity Global Alliance.

Vicki is a Commercial & Marketing professional specialising in Sponsorship & Partnerships and has worked within the sporting, entertainment & events industry for over 20 years.

In her current role with Horse Racing Ireland (HRI), Vicki’s department are responsible for driving growth and innovation in the areas of Sponsorship & Partnerships, Sales & Business Development and Hospitality Experience at both horseracing fixtures and outside of race meetings as event venues.

Rob is Managing Director at Ignite Experiences, a premium events, travel and lifestyle company that specialises in creating unique, luxurious experiences at sport, music and cultural events around the world. With over twelve years’ experience in the hospitality industry, Rob has previously worked across both the events agency side, as well as in commercial teams at high profile venues such as The O2 with AEG Europe and Twickenham Stadium with England Rugby Hospitality.

Max has been in the sports and venues industry for over a decade, predominantly advising large blue-chip companies and high worth individuals on Premium Experiences.

He started his professional life cutting his teeth in the fiercely competitive world of recruitment, before starting in the industry at the Goodwood Estate on the Sussex Downs.

From there, the World's Most Famous Racecourse, Ascot, came a knocking, and Max relocated to the Berkshire town to take on this new challenge.

After 9 years, 4 promotions and multiple 'Sales Person of the Year' awards, he took on looking after a team within the Premium department at the market-leading Tottenham Hotspur Stadium.

From here, Max elevated his career to the position of Director of Sales at Formula 1®️ for ELEVATE, focusing on generating new clients for the most curated experiences in world sport, at races across the globe.

Recently, Max has moved into the new position of Director of International Business Development for ELEVATE, concentrating fully on enhancing their ever-growing portfolio of clients worldwide.

Max founded a network during Covid to support those working in the sports & venues industry, called #BEAGOODSPORT, which now hosts a series of popular networking events.

Caroline James is the General Manager of Utilita Arena Newcastle, part of the ASM Global portfolio, which includes over 350 venues around the world.

Originally from London, UK, Caroline began her journey in hospitality during her gap year. She later emigrated to New Zealand, where she owned and managed a 250-cover fine dining restaurant, overseeing a team of over 100 staff and delivering a wide range of events, from weddings to parties.

Her career continued across diverse venues, including theatres, arenas, stadiums, and community spaces in the UK, New Zealand, and Doha, with vast expertise in event management, operations, sales and marketing, business development, catering, and hospitality. Caroline worked across many facets of the entertainment and events industry, including sport, music, live shows, television productions, and corporate events.

In 2018, Caroline relocated to Newcastle, joining the team at Utilita Arena Newcastle. By January 2023, she had risen to the position of General Manager, where she now leads the venue through a busy calendar of high-profile events, including sell-out shows by artists such as Sam Fender, Girls Aloud, and Lewis Capaldi. Under her leadership, the arena is now undergoing a £1.75 million refurbishment in celebration of its 30th anniversary, further cementing its status as Newcastle’s premier live entertainment destination.

Vicky has worked in the stadium and venues industry for over 15 years, specialising in Premium Sales Strategy for transformative renovations and new build projects.

She leads the ‘ALL’ Bars, Restaurants and Experiences proposition at Everton’s impressive new 52,888-seater home, opening in 2025.

Previous projects include M&S Bank Arena, and Liverpool FC’s Main Stand redevelopment.

Vicky has a passion for innovation across Premium Sales and Experiences, and is driven by shaping customer journeys that appeal to a wider range of fan profiles. She enjoys contributing to industry conferences and discussions across a range of topics, believing that collaboration across the stadia and venues industry inspires best-in-class delivery.

Victoria Matthews is the Executive Officer of the European Arenas Association, where she is responsible for strategy implementation and day-to-day management. Victoria began working for EAA in 2012 as co-general manager under the Madrid presidency.

In 2015, she moved to London to set up SEMA4 Consulting, a venue customer experience company, while continuing to work for the EAA managing the EU Subgroup, which transformed into the Arena Resilience Alliance during the pandemic.

Victoria has a Master’s degree in Business Communication and is a certified customer experience professional, CCXP.

Milos Nenadovic, Head of Business Infrastructure at LALIGA, is responsible for working with all first and second division LALIGA clubs to maximise the revenue generated from stadium exploitation; focusing on matchday revenue (hospitality, ticket sales, secondary revenues) as much as non-matchday revenue (MICE, various events, experiences). His department sits within LALIGA’s Clubs Office, an in-house consultancy that the league operates for its clubs.

Milos has vast experience in sports venue monetisation, having been also previously in charge of ticketing & hospitality at Euroleague Basketball’s, as well its head of BOCS (Business Operations & Club Services), the first in-house business consultancy for clubs created by a European sports league.

Laura’s 23 years within the luxury events sector has seen her working for and with incredible brands such as the Goodwood Estate, where she headed the sales and operations for Horseracing and Motorsport Hospitality. A year working with Rolls Royce Motorcars’ Private Office as client services and events Manager, set an incredible standard for things to come.

Event Exec will be celebrating its 10th birthday in May 2025. Specialising in VIP tickets and hospitality for major sports, music and leisure events.

Globally, Event Exec have unrivalled access to the best events in the world, with an extraordinary level of customer service.

Yvette has over 20 years experience in the sports sector. As Commercial Venue Director at Newcastle United, she oversees ticketing, sales development, supporter services, venue events, stadium tours and the hospitality and catering operation. 

Previously working as Head of Marketing at the club, her background also spans other sports, with roles within cricket and rugby, as well as the charitable sector.