Elevating & Innovating the

Live Experience…

Focusing on Architecture & Design, Customer Journey, Fan & Premium Experience, F&B, Hospitality, Fit-Out & Interiors, Premium Sales & Service, Sustainability, Technology and Venue Commercialisation

Sports Venue Business (SVB) has launched a raft of new offerings under the SVB LIVE banner, including Global Networking Events and a Webinar Series.

The 2024 SVB LIVE Conference & Exhibition is being held at the iconic, 82,300-capacity, Croke Park in Dublin, Ireland, October 9th and 10th, with an Evening Icebreaker on October 8th. 

Croke Park - home of the GAA and host venue for the 2024 SVB LIVE Conference & Exhibition - has recently completed a €12m stand redevelopment, which attendees will get to see firsthand during a very special stadium tour on the evening of October 9th

With world-class speakers and a stellar Expert Council helping to shape the content, this is a must-attend event focused on elevating and innovating the live experience at sports and entertainment venues and events. 

The official show hotel for the 2024 SVB LIVE Conference & Exhibition is the Dublin One, a mere 7-minute walk from Croke Park, which can be booked directly through ourselves.

To find out more, email: katie@sportsvenuebusiness.com or cass@sportsvenuebusiness.com 

SVB LIVE incorporates Global Networking Events, the first of which was held in Perth, Australia, back in March, with speakers from Football West; Paatsch Group; and Australian Football League.

The second APAC edition is taking place at Marvel Stadium in Melbourne on June 25th, with C-suite speakers from Tennis Australia, Melbourne & Olympic Parks, Football Australia, Ground Control Global and Stadiums Tasmania.

These gatherings have been created to provide unrivalled opportunities for sports & live entertainment industry professionals to network, collaborate and explore new possibilities. More networking events will be announced in the coming weeks. 

All of this is further complemented by an in-depth webinar program, with our Expert Council - featuring 25+ key industry executives from across the globe - helping to shape the conversation and empower the high level, year-round, global community.

To find out more, email:
Katie McIntyre: katie@sportsvenuebusiness.com or Head Office on Tel: +353 (0)44 9335212 

Cassandra Calleja: cass@sportsvenuebusiness.com or Perth Office via Whatsapp: +61 419 951 462 

Our Team

Katie McIntyre, CEO & Founder

With 25+ years experience in the business of sport, McIntyre first cut her teeth in the industry by running PanStadia magazine, where she was Publishing Editor, before spending 3 years as Publication Director on PanStadia & Arena Management magazine, which included working on the Stadia & Arena Asia Pacific event.

  • McIntyre launched Sports Venue Business (SVB) in September 2016, which quickly became the leading platform for the sector, delivering insightful interviews, in-depth feature articles and case studies, as well as media-rich content in the form of video interviews, with more than 33,000+ industry professionals across the network. The platform includes not only the website but also the 'Sports Venue Business' group on LinkedIn, which boasts 9,000+ high ranking industry professional members, a Weekly e-News Report that goes to 14,500+ industry execs, a Facebook page, which has 5,000+ followers and the Twitter account (@SportsVenueBiz), which has more than 2,800 followers.

    Between 2018 and 2023, McIntyre organised and delivered the ALSD International event on behalf of the Association of Luxury Suite Directors, which grew from 120 attendees in the first year, to an astounding 450+ C-Suite executives by 2023.

    For 2024, McIntyre and Sports Venue Business have launched SVB LIVE (Live Industry Venue Experience), featuring a series of global networking events and webinars, all culminating in the annual SVB LIVE Conference and Exhibition, with content driven by an Expert Council featuring industry experts from across the globe.

    Rounding off the comprehensive offering is SVB's consultancy arm, providing industry insights, marketing, introductions and professional videography services; a recent video produced for Stadium Solutions by Arena reached more than 26,000 views on YouTube alone.

    McIntyre boasts almost 30,000 connections in her LinkedIn account, with her posts regularly reaching 50,000+ impressions per week.

Cassandra Calleja is the Head of Business Development & Client Relations at Sports Venue Business and SVB LIVE. She brings over 20 years of experience, working exclusively within the sports industry.

Cassandra Calleja, Head of Business Development & Client Relations

  • Throughout her career, Cassandra has become a specialist in sports technology. Her leadership was instrumental in establishing the ECAL North American Office in Los Angeles. She has contributed her expertise to sports tech companies such as VenueNext and EngageRM, with her client portfolio including major leagues and teams like the Australian Football League, Cricket Australia, the NBA, NBL, EPL, NFL, NHL, and MLS. Her roles have spanned business development, ticket strategy, fan and client engagement and retention, as well as special event planning.

    In addition to driving business growth and managing client relationships, Cassandra spearheads the implementation of SVB LIVE's engagement platform and takes the lead in strategic planning. She leads SVB LIVE networking events across Australia, fostering key industry connections. She is an active blogger and social media user, focusing on the premium hospitality experiences in sports. Through her publications, she provides deep insights into the niche world of sports and live entertainment.

David Hall, Sales Manager

John Sheehan, Writer, Sports Venue Business