Elevating the Live Experience…

SVB LIVE is a high-level Global Series of Events focused on elevating the Live Experience at Sports & Entertainment properties via Architecture & Design, Customer Journey, Fan & VIP Experience, Hospitality, Fit-Out & Interiors, Premium Sales & Service, Sustainability, Technology and Venue/Event Commercialisation

The SVB LIVE series of events feature Global Networking Events, a Webinar Series, the SVB Global Report, and the SVB LIVE Conference & Exhibition, attracting C-suite execs from across the sports and live entertainment landscape. The SVB LIVE Advisory Board assists in creating agendas that ensure trending topics and developments are front and centre.

Following on from the hugely successful 2024 SVB Conference & Exhibition at Croke Park, which attracted 240+ high-level professionals, the 2025 SVB LIVE Conference & Exhibition is taking place at Villa Park, home of Premier League side Aston Villa Football Club on October 6th and 7th, with an Opening Night Icebreaker at another iconic Birmingham venue on the evening of October 5th. Click here to be kept updated. The SVB LIVE Awards are an exciting edition for 2025.

The unmissable SVB LIVE series of events are organised and delivered by Sports Venue Business (SVB).

With world-class speakers and a stellar Expert Council helping to shape the content, the SVB LIVE series of events are a must-attend for those focused on elevating the live experience at sports and entertainment venues and events. 

Check out the high-level panel sessions and image Gallery from the 2024 SVB LIVE event at Croke Park here.

To find out more about our upcoming events for, email: katie@sportsvenuebusiness.com or cass@sportsvenuebusiness.com 

SVB LIVE incorporates Global Networking Events, the first of which was held in Perth, Australia, in March 2024. The second, sold-out edition, took place at Marvel Stadium in Melbourne in June 2024, with speakers from Tennis Australia, Melbourne & Olympic Parks, Football Australia and Stadiums Tasmania.

The next SVB LIVE Global Networking Event is taking place at Fulham Pier on June 4th, in association with Portview, and will include a very special tour of the new Riverside Stand.

These gatherings have been created to provide unrivalled opportunities for sports & live entertainment industry professionals to network, collaborate and explore new possibilities.

To find out more, email:
Katie McIntyre: katie@sportsvenuebusiness.com or Head Office on Tel: +353 (0)44 9335212 

Cassandra Calleja: cass@sportsvenuebusiness.com or Perth Office via Whatsapp: +61 419 951 462 

GAIN A COMPETITIVE ADVANTAGE: Benefit from a competitive advantage by subscribing to the exclusive SVB Global Report, providing the latest data on New Builds, Renovations and Major Refurbishments across the Globe: https://sportsvenuebusiness.com/global-report/

Our Team

Katie McIntyre, CEO & Founder

With 25+ years experience in the business of sport, McIntyre first cut her teeth in the industry by running PanStadia magazine, where she was Publishing Editor, before spending 3 years as Publication Director on PanStadia & Arena Management magazine, which included working on the Stadia & Arena Asia Pacific event.

  • McIntyre launched Sports Venue Business (SVB) in September 2016, which quickly became the leading platform for the sector, delivering insightful interviews, in-depth feature articles and case studies, as well as media-rich content in the form of video interviews, with more than 33,000+ industry professionals across the network. The platform includes not only the website but also the 'Sports Venue Business' group on LinkedIn, which boasts 9,000+ high ranking industry professional members, a Weekly e-News Report that goes to 14,500+ industry execs, a Facebook page, which has 5,000+ followers and the Twitter account (@SportsVenueBiz), which has more than 2,800 followers.

    Between 2018 and 2023, McIntyre organised and delivered the ALSD International event on behalf of the Association of Luxury Suite Directors, which grew from 120 attendees in the first year, to an astounding 450+ C-Suite executives by 2023.

    For 2024, McIntyre and Sports Venue Business have launched SVB LIVE (Live Industry Venue Experience), featuring a series of global networking events and webinars, all culminating in the annual SVB LIVE Conference and Exhibition, with content driven by an Expert Council featuring industry experts from across the globe.

    Rounding off the comprehensive offering is SVB's consultancy arm, providing industry insights, marketing, introductions and professional videography services; a recent video produced for Stadium Solutions by Arena reached more than 26,000 views on YouTube alone.

    McIntyre boasts almost 30,000 connections in her LinkedIn account, with her posts regularly reaching 50,000+ impressions per week.

Cassandra Calleja is the Head of Business Development & Client Relations at Sports Venue Business and SVB LIVE. She brings over 20 years of experience, working exclusively within the sports industry.

Cassandra Calleja, Head of Business Development & Client Relations

  • Throughout her career, Cassandra has become a specialist in sports technology. Her leadership was instrumental in establishing the ECAL North American Office in Los Angeles. She has contributed her expertise to sports tech companies such as VenueNext and EngageRM, with her client portfolio including major leagues and teams like the Australian Football League, Cricket Australia, the NBA, NBL, EPL, NFL, NHL, and MLS. Her roles have spanned business development, ticket strategy, fan and client engagement and retention, as well as special event planning.

    In addition to driving business growth and managing client relationships, Cassandra spearheads the implementation of SVB LIVE's engagement platform and takes the lead in strategic planning. She leads SVB LIVE networking events across Australia, fostering key industry connections. She is an active blogger and social media user, focusing on the premium hospitality experiences in sports. Through her publications, she provides deep insights into the niche world of sports and live entertainment.

David Hall, Sales Manager

John Sheehan, Writer, Sports Venue Business