Sports Venue Business (SVB) launched a raft of new offerings under the SVB LIVE banner in 2023, the highlight being the SVB LIVE Conference & Exhibition. The inaugural edition took place at Croke Park in October 2024 and drew 240+ high-level industry executives.

The 2025 SVB LIVE Conference & Exhibition is being held at Villa Park, home to English Premier League side Aston Villa Football Club, on October 6th and 7th, with an Opening Night Icebreaker (venue TBA) on October 5th. This year’s edition will also feature the inaugural SVB LIVE Awards, recognising industry-leaders and outstanding projects (venue TBC).

With world-class speakers and an Advisory Board helping to shape the content, this is a must-attend event for sports and entertainment professionals focused on elevating the live experience through Architecture & Design, Customer Journey, Fan & VIP Experience, Hospitality, Fit-Out & Interiors, Premium Sales & Service, Sustainability, Technology and Venue/Event commercialisation.

Complementing the annual event is the SVB LIVE Global Networking Events series, with editions to date having taken place in Perth, Australia, Marvel Stadium, Melbourne, Australia, and Leopardstown Racecourse, Dublin, Ireland, with high-level speakers from entities including Australian Football League, Down Royal Racecourse, Horse Racing Ireland, Levy, Geelong Cats, MOPT, Stadiums Tasmania, Tennis Australian, The RDS, usheru and Xtract One. These gatherings have been created to provide unrivalled opportunities to network, collaborate and explore new possibilities. Details on the next set of SVB LIVE Global Networking Events to be announced soon… 

All of this is complemented by an in-depth Webinar Series, with our Expert Council - featuring 25+ key industry executives - helping to shape the conversation and empower the high level, year-round, global community, which is connected year-round via the SVB LIVE Business Club app, powered by Bundeling.

SVB LIVE: Elevating the Live Experience

Key pillars: Architecture & Design; Customer Journey; Fan & VIP Experience; Hospitality, Fit-Out & Interiors; Premium Sales & Service; Sustainability; Technology; and Venue/Event Commercialisation

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