The 2026 SVB LIVE Conference & Exhibition is being hosted at the brand new water-front home of Everton Football Club, Hill Dickinson Stadium, on October 1st and 2nd.

An Opening Night Icebreaker will kick things off in style at another Liverpool landmark venue on the evening of September 30th, and the event will close with the SVB LIVE Awards on the late afternoon of October 2nd. Attendees will be treated to a trio of VIP venue tours.

300 high-level attendees descended on Birmingham for the sold-out 2025 edition, held at Villa Park, home to Aston Villa Football Club, which featured behind-the-scenes tours of Villa Park, bp pulse LIVE and St. Andrew’s @ Knighthead Park, home to Birmingham City Football Club.

With world-class speakers and an Advisory Board helping to shape the content, this is a must-attend event for sports and entertainment professionals, with a focus on elevating and innovating the live experience through Architecture & Design, Commercialisation, Customer Journey, Fan Experience, Hospitality, Fit-Out & Interiors, Premium Sales & Service, Sustainability and Technology.

Complementing the annual event is the SVB LIVE Global Networking Events series; the latest, sold-out edition took place at Fulham Pier back in June and welcomed 160 attendees. Previous editions have been hosted at Marvel Stadium in Melbourne, Australia, and at Leopardstown Racecourse in Dublin, Ireland.

SVB LIVE events are where the people behind delivering, innovating and elevating the live experience come together to discuss the latest trends, innovations and best practices, all while benefitting from unrivalled opportunities to network, collaborate and explore new possibilities. Attendees also benefit from unrivalled, year-round engagement via the SVB LIVE Business Club.

SVB LIVE events are organised by Sports Venue Business (SVB), the leading platform for sector news, views and developments.

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